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The DfE's new Writing Framework, released in July 2025, offers a clear message: improving writing outcomes is not just a classroom priority; it is a whole-school responsibility. As leaders, your role in shaping a positive writing culture across your school is more important than ever.

The framework sets out a strong call to action:

“Leaders should ensure there is a positive culture of writing across the school.”

This is not about adding another task to your already packed to-do list. It is about making small, strategic changes that can have a lasting impact on pupil confidence, teacher workload and writing outcomes.

Why culture matters

Too often, writing is treated as a checklist or end product. The framework challenges this mindset, encouraging leaders to embed writing into everyday school life and ensure it is taught in a way that is progressive, purposeful and consistent.

A strong writing culture ensures:

  • Consistent approaches across year groups

  • Regular opportunities to write, reflect and improve

  • A shared belief that every child can be a writer

As the framework rightly points out, fluency takes time:

“Pupils will only become fluent, confident writers if they are taught how to write over time and with practice.”

Build teacher confidence through shared training

Many teachers feel underconfident when teaching writing. The new framework highlights that improving outcomes starts with developing teacher expertise:

“Teachers need support to develop their writing expertise.”

Whole-school CPD, collaborative planning, and shared resources help establish consistency and clarity around effective writing instruction.

Leadership tip: Use Pobble to reduce planning time and offer teachers a high-quality starting point. Our ready-made lessons, sentence challenges and differentiated prompts save hours each week and build teacher confidence.

Create consistent routines and expectations

Writing fluency comes from regular practice. Schools that build daily and weekly writing habits see improvements in stamina, creativity and independence.

Leadership tip: Encourage practices like ‘Free Write Friday,’ short warm-ups, or paired talk activities before writing. Pobble offers free daily prompts and ready-to-use activities to support this kind of consistency, every day of the year.

Make writing meaningful and purposeful

Pupils write best when they are genuinely interested in the task. The framework reminds us:

“Writing should have a clear purpose and be meaningful to pupils.”

Leadership tip: Let children write for real audiences. Publish work in newsletters, create displays, and celebrate effort and creativity. Pobble lets schools showcase student writing on a dedicated school page and access inspiring prompts that spark curiosity and creativity.

Celebrate writing across the school

Recognition builds pride and motivation. Whether through assemblies, Writer of the Week awards or peer feedback, celebrating writing reinforces its value.

Leadership tip: Create regular opportunities to share and showcase writing. Pobble schools have access to printable certificates, celebration templates and classroom-ready resources to make this easy.

Plan whole-school events

The framework encourages writing for a wide range of audiences and purposes. One-off events or writing weeks can help energise staff and students alike.

Leadership tip: Run seasonal writing events or cross-class competitions. Pobble supports these with themed prompts and access to live writing lessons throughout the year.

Monitor what matters

Success goes beyond test scores. It includes how pupils feel about writing, how often they write, and the confidence they build over time. The framework highlights the need to support all writers, from those with SEND to more confident authors.

Leadership tip: Reflect on how often writing is happening across your school and how your pupils feel about it. Use Pobble prompts and resources to encourage regular writing opportunities and support professional conversations about what’s working well.

 

What about writing moderation? How has the new framework impacted that?  We've shared our thoughts on that here.

Support from Pobble

We know budgets are tight and teacher time is precious. That is why Pobble offers free writing inspiration daily through our Pobble 365 prompts, open to every teacher, every day.

For schools ready to commit to improving writing outcomes more deeply, our affordable school subscriptions provide unlimited access to:

  • Daily writing prompts and over 250 ready-made lessons

  • Differentiated resources tailored to all learners

  • A platform to publish and celebrate writing

  • Whole-school access with centralised billing and support

Whether you are just getting started or ready to build a long-term strategy, Pobble is here to help. Our mission is simple: to make it easier for every teacher to teach great writing and for every child to feel like a writer. The result? A whole-school culture of confident teachers, engaged pupils, and writing that is valued and celebrated every day.

Discover how Pobble can support your school.

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